Last Updated on July 8, 2026 4:37 pm by BIZNAMA NEWS
Our Correspondent / New Delhi
The Food Safety and Standards Authority of India (FSSAI) has issued a show-cause notice to Lotte India Corporation Private Limited for alleged violations of food labelling and advertising regulations, citing misleading claims and the use of non-compliant pre-printed labels on several of its products.
According to the notice, the company used pre-printed labels bearing its old corporate name without obtaining prior approval from the regulator. FSSAI also found multiple instances where product labels and promotional claims failed to comply with the Food Safety and Standards Regulations.
Among the key violations, the regulator said Lotte Choco Pie variants carrying the claim “100% Vegetarian” were found to be misleading. Pepero Crunchy Biscuit Sticks and Pepero Original Biscuit Sticks were also found to have deficiencies in the mandatory nutritional information panel required under the Food Safety and Standards (Labelling and Display) Regulations.
The notice further stated that Lolly Bliss lollipops did not comply with prescribed vitamin content norms, while the company’s Fruitz confectionery products allegedly used fruit names in a manner that could mislead consumers despite not containing the respective fruits. The mandatory disclaimer for such brand names was also reportedly absent.
FSSAI also objected to front-of-pack claims on the company’s “Soft and Fresh Cream Bun Pineapple”, including “100% Natural”, “No Preservatives”, “Colours & Flavours”, “Pure” and “Fresh”. The regulator said these claims were misleading because the product label declared the presence of preservatives (INS 282), synthetic food colour (INS 110) and added flavouring substances.
In another instance, a chocolate product marketed as “Premium Chocolate” was found to contain hydrogenated vegetable fat instead of cocoa butter without carrying the mandatory declaration required under food standards. The regulator also pointed out deficiencies in the declaration of Recommended Dietary Allowance (RDA) values and ingredient disclosure.
FSSAI has directed Lotte India to submit its explanation within seven days, asking why action should not be initiated under the provisions of the Food Safety and Standards Act, 2006, and the rules and regulations framed thereunder. Failure to provide a satisfactory response could lead to regulatory action against the company.
